Free website audit · Oct 22, 2026
Advanced Energy Systems
A look at https://aesrenew.com/ on a phone, the way most new clients will first see it. Built on Divi v.4.27.9. Lighthouse ran in mobile mode; the other checks read the live home page.
54out of 100
Score breakdown
Performance
5/20| Check | Value on live site | Result |
|---|---|---|
| Lighthouse performance (mobile) | 43/100 | fail |
| Largest Contentful Paint | 35.2s (good is ≤2.5s) | fail |
| Total Blocking Time | 321 ms (good is ≤200 ms) | fail |
| Page weight | 46.7 MB transferred | fail |
SEO & meta
13/15| Check | Value on live site | Result |
|---|---|---|
| Page title | Solar and Battery Installations by Advanced Energy Systems | pass |
| Meta description | Based in Eugene and serving all of Oregon, AES has more than 20 years of expertise installing solar and batteries for businesses and homes. Get a free | pass |
| H1 heading | Commercial Solar | Municipal Solar | fail |
| Lighthouse SEO | 92/100 | pass |
| Social share image (og:image) | present | pass |
Schema
5/10| Check | Value on live site | Result |
|---|---|---|
| Structured data types | None | pass |
| Business / LocalBusiness schema | (none) | fail |
Accessibility
13/15| Check | Value on live site | Result |
|---|---|---|
| Lighthouse accessibility | 76/100 | fail |
| Images with real alt text | 80 of 86 | fail |
Content & conversion
6/15| Check | Value on live site | Result |
|---|---|---|
| Tap-to-call phone link | no (phone is plain text) | fail |
| Contact form on page | yes | pass |
| Clear call to action in first screen | Partly: "Get a Free Consultation" is in the first screen, but it sits on a rotating slider | fail |
Local presence
5/15| Check | Value on live site | Result |
|---|---|---|
| Street address on page | not found | fail |
| City / service area mentioned | yes | pass |
| Map or directions link | no | fail |
Trust & security
8/10| Check | Value on live site | Result |
|---|---|---|
| HTTPS | https://aesrenew.com/ | pass |
| Lighthouse best practices | 79/100 | fail |
| Favicon / canonical | favicon no, canonical yes | fail |
Their site vs. our concept
Current site
- The home page weighs about 45 MB, and the largest image takes 35 seconds to appear on mobile
- Layout shift of 0.34 as the slider and images load (15 shifts)
- Zoom is disabled (user-scalable=0), with low contrast and small touch targets
- Three slider headings are all <h1>s, and 8 links say only "read more" or "View Projects"
- About 6.6 MB could be saved just by serving modern image formats
- Some copy is dated (for example, SolarWorld modules and 2012-era ARRA projects)
Ulric concept
- A single hero photo of a real AES rooftop array, with the estimate button and phone in the first screen
- Images served as WebP at their displayed size; the page is a small fraction of the weight
- Zoom allowed, accessible contrast and large tap targets
- One clear H1 and descriptive link text
- Services, incentives, projects and real Google reviews on one page
- Electrician schema with the Eugene address and phone
Ulric's recommendations
| # | What | Why it matters |
|---|---|---|
| 1 | Compress and resize the images Serve WebP at the size shown, and lazy-load everything below the first screen. | The page is about 45 MB and the main image takes 35 seconds on a phone; most people leave before it appears. |
| 2 | Replace the slider with one hero One photo, one headline, a "Get a free estimate" button and the phone number. | It fixes the 0.34 layout shift and makes the next step obvious. |
| 3 | Allow zoom and fix contrast and tap targets Remove maximum-scale=1.0 and user-scalable=0; enlarge small links and buttons. | These are accessibility failures and they lower the Lighthouse score. |
| 4 | Use one H1 and descriptive links Make the page headline the only H1; change "read more" to the article title. | Search engines and screen readers rely on both. |
| 5 | Refresh dated copy Update mentions of SolarWorld modules and older programs to what you install and offer today. | Current details build trust with buyers comparing quotes. |
| 6 | Put reviews higher on the page Feature the Google rating and a few reviews near the top. | 38 reviews rated Excellent is a strong reason to call, and it is buried. |