Free website audit · Oct 22, 2026
Kingsley Construction
A look at https://kingsleyconstructionllc.com/ on a phone, the way most new clients will first see it. Lighthouse ran in mobile mode; the other checks read the live home page.
95out of 100
Score breakdown
Performance
20/20| Check | Value on live site | Result |
|---|---|---|
| Lighthouse performance (mobile) | 98/100 | pass |
| Largest Contentful Paint | 1.8s (good is ≤2.5s) | pass |
| Total Blocking Time | 146 ms (good is ≤200 ms) | pass |
| Page weight | 0.7 MB transferred | pass |
SEO & meta
13/15| Check | Value on live site | Result |
|---|---|---|
| Page title | Eugene's Premier General Contractor | Kingsley Construction | Eugene, OR | pass |
| Meta description | 20+ years building quality homes in Eugene, OR... | pass |
| H1 heading | (none) | fail |
| Lighthouse SEO | 100/100 | pass |
| Social share image (og:image) | present | pass |
Schema
10/10| Check | Value on live site | Result |
|---|---|---|
| Structured data types | FAQPage, LocalBusiness, ['GeneralContractor', 'HomeAndConstructionBusiness', 'LocalBusiness'] | pass |
| Business / LocalBusiness schema | LocalBusiness, ['GeneralContractor', 'HomeAndConstructionBusiness', 'LocalBusiness'] | pass |
Accessibility
15/15| Check | Value on live site | Result |
|---|---|---|
| Lighthouse accessibility | 96/100 | pass |
| Images with real alt text | 39 of 40 | fail |
Content & conversion
15/15| Check | Value on live site | Result |
|---|---|---|
| Tap-to-call phone link | yes | pass |
| Contact form on page | yes | pass |
| Clear call to action in first screen | Strong: 'Get Your Free Kingsley Consultation' and a call button in the hero | pass |
Local presence
15/15| Check | Value on live site | Result |
|---|---|---|
| Street address on page | yes | pass |
| City / service area mentioned | yes | pass |
| Map or directions link | yes | pass |
Trust & security
8/10| Check | Value on live site | Result |
|---|---|---|
| HTTPS | https://kingsleyconstructionllc.com/ | pass |
| Lighthouse best practices | 75/100 | fail |
| Favicon / canonical | favicon no, canonical yes | fail |
Their site vs. our concept
Current site
- Meta description is cut off: '20+ years building quality homes in Eugene, OR...'
- Gallery photos load from a shared template image library, not Kingsley's own projects
- '20+ years', 'since 2003' and '20+ years of combined experience' mixed together
- No Oregon CCB number shown
Ulric concept
- Clear, complete search description
- Their own job-site photos and real reviews
- One consistent story: since 2003
- Process and service area at a glance
Ulric's recommendations
| # | What | Why it matters |
|---|---|---|
| 1 | Finish the meta description Replace the trailing '...' with a full sentence | It's the snippet Google shows |
| 2 | Use your own project photos in the gallery Replace the shared template images | Buyers can tell stock photos, and it undercuts 'The Kingsley Standard' |
| 3 | Show your CCB license number Footer and FAQ | Oregon homeowners check it |
| 4 | Make the years consistent Pick 'since 2003' everywhere | Credibility |
| 5 | Link reviews to Google Add the Google rating and a link | More trust from real reviews |