Free website audit · Oct 22, 2026
Armadillo Roofing, Inc.
A look at https://www.armadilloroofinginc.com/ on a phone, the way most new clients will first see it. Lighthouse ran in mobile mode; the other checks read the live home page.
64out of 100
Score breakdown
Performance
6/20| Check | Value on live site | Result |
|---|---|---|
| Lighthouse performance (mobile) | 71/100 | pass |
| Largest Contentful Paint | 5.8s (good is ≤2.5s) | fail |
| Total Blocking Time | 214 ms (good is ≤200 ms) | fail |
| Page weight | 17.8 MB transferred | fail |
SEO & meta
11/15| Check | Value on live site | Result |
|---|---|---|
| Page title | Roofing Company | Eugene, OR | Armadillo Roofing, Inc. | pass |
| Meta description | Armadillo Roofing, Inc. in Eugene, OR, is your go-to professional roofing, gutter installation, and siding company. Let us help by calling us at 541-9 | pass |
| H1 heading | High-Quality Roofing, Siding & Gutters | pass |
| Lighthouse SEO | 77/100 | fail |
| Social share image (og:image) | missing | fail |
Schema
10/10| Check | Value on live site | Result |
|---|---|---|
| Structured data types | LocalBusiness, WebSite | pass |
| Business / LocalBusiness schema | LocalBusiness | pass |
Accessibility
8/15| Check | Value on live site | Result |
|---|---|---|
| Lighthouse accessibility | 85/100 | fail |
| Images with real alt text | 3 of 16 | fail |
Content & conversion
6/15| Check | Value on live site | Result |
|---|---|---|
| Tap-to-call phone link | yes | pass |
| Contact form on page | no | fail |
| Clear call to action in first screen | Phone is in the header, but there's no quote button | fail |
Local presence
15/15| Check | Value on live site | Result |
|---|---|---|
| Street address on page | yes | pass |
| City / service area mentioned | yes | pass |
| Map or directions link | yes | pass |
Trust & security
7/10| Check | Value on live site | Result |
|---|---|---|
| HTTPS | https://www.armadilloroofinginc.com/ | pass |
| Lighthouse best practices | 71/100 | fail |
| Favicon / canonical | favicon no, canonical yes | fail |
Their site vs. our concept
Current site
- Home page slider shows 7 blank 'Slide title / Write your caption here / Button' placeholders
- 'Click to add Facebook feed' placeholder shows in the footer
- Footer block repeated twice
- No quote request button or form on the home page
Ulric concept
- No template placeholders
- Leak-Free warranty and CCB# up front
- Real job photos and real reviews
- Quote and call buttons on every screen
Ulric's recommendations
| # | What | Why it matters |
|---|---|---|
| 1 | Remove the placeholder slider Delete or caption the 7 'Write your caption here' slides | Looks unfinished to every visitor |
| 2 | Remove 'Click to add Facebook feed' Connect the feed or delete the block | Same |
| 3 | Add a quote request button Top of the home page | Turns visits into leads |
| 4 | De-duplicate the footer One contact block | Cleaner, faster |
| 5 | Add RoofingContractor schema Address, hours, CCB, phone | Local search and Maps |